2013 Small Business Saturday Results Are In
In spite of a shorter shopping season and challenging economic environment, Small Business Saturday helped jump start the holiday shopping season for small businesses across the country.
According to the second installment of the 2013 Small Business Saturday Consumer Insights Survey, released last week by the National Federation of Independent Business (NFIB) and American Express, consumer awareness of Small Business Saturday jumped to 71 percent from 67 percent during the same period a year ago. Of those aware, 46% said they shopped on Small Business Saturday. With awareness up, the end result was increased spending at small businesses. This year, consumers who were aware of Small Business Saturday reported spending $5.7 billion with independent merchants on the day, an increase of 3.6% from a strong $5.5 billion in 2012.
Here are a few stats and the full press release can be viewed here.
- More than 1,400 Neighborhood Champions rallied local businesses and created events and activities to drive shopping around the country.
- Nearly 370 advocacy organizations signed up to support the nationwide initiative.
- More than 346,000 free online tools and materials were accessed by small business owners to help get the word out about Small Business Saturday.
- In November alone, more than 352,000 tweets were sent in support of Small Business Saturday, many using the hashtags #SmallBizSat and #ShopSmall, a 65% increase from the previous year; those Tweets ranged from consumers spreading the word about the national initiative to business owners promoting offers that they created specifically for the day.
- To date, more than 3.3 million Facebook users have “liked” the official Small Business Saturday Facebook page.